In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also various other truths regarding modern B2B advertising and marketing. We talk about exactly how the acquiring journey is now completely fragmented as well as the way that community building can assist marketing professio

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also various other realities concerning modern-day B2B advertising. We review exactly how the purchasing journey is currently totally fragmented as well as the way that area building can help marketers take back control of the ex